About Us

At Cerrado, we’re a team of visionaries enhancing your digital presence with unique experiences that connect your brand with your audience.

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Henrito grew up in the contracting world from his Dad's business to subbing in Quebec. He's a performance-driven strategist with a deep understanding of marketing psychology, team building, and scalable systems. Built from the trenches and battle-tested, he helps business owners turn chaos into clarity and scale FAST with precision.

Henrito Palomo

CEO/Founder

Jacob’s background in painting, interlock, and landscaping led him to master sales operations and team leadership, helping contractors close more deals.

Jacob Palomo

Director of Sales

Dino has over 25 years of experience as a business owner in the tech & electrical automation industry. His education in business and computer sciences, combined with his hands-on experience, ensures successful outcomes for Cerrado clients.

Dino Caruso

Head of Business Development

An OG and absolute angel on the team, Soraya blends her passion for branding and visual arts with a killer instinct for design that sells—she just gets what works, and makes it work beautifully

Soraya Ramirez

Creative Director

A former roofing contractor and D2D grinder, Gary is the definition of ‘whatever it takes’—he joined Cerrado after realizing most contractors were missing the one system that actually moves the needle. Now, he helps them find it (and more)

Gary Desi

Account Executive

With a background in finance and a heart for people, Delilah brings positive energy and a people-first mindset to every interaction

Delilah Robinson

Business Development Representative

Ariana is a powerhouse in revenue generation and sales enablement—equal parts strategist and executor. With tea in hand and brilliance on tap, she helps business owners unlock their next level with sharp ideas, no-fluff execution, and a genuine passion for helping people win

Ariana Guerero

Account Executive

With a hockey background and a deep belief that hard work pays off, Nick Anderucci brings relentless energy to his role here at Cerrado.

Nick Anderucci

Business Development Representative

Lorenzo is our Senior Media Buyer with over 9 years of experience and more than $400M in ad spend under his belt. From scaling scrappy startups to fuelling million-dollar growth for well-known brands, he brings deep strategic insight and data-driven execution that consistently turns ad dollars into ROI

Lorenzo Quijas

Sr. Media Buyer

We’ve Been in Your Shoes
Now We’re Helping Owners Scale Faster

Why Cerrado?

Cerrado isn’t just another marketing company. We're contractors first, and we understand the frustration of inconsistent leads, low close rates, and unpredictable revenue. For over seven years, we have helped small to mid-size businesses scale with lead generation, funnel development, sales training, and automated follow-up systems.
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We offer Facebook, Instagram, TikTok, and Google advertising, along with high-converting websites, sales playbooks, and objection-handling training. Whether you need better leads, a stronger sales process, or a scalable system, we build strategies tailored to your business.
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Most contractors struggle because they rely on referrals or compete on price instead of building a system that attracts and closes high-quality clients. Cerrado helps you take control of your marketing, sales, and growth—turning advertising into revenue and leads into booked jobs.

Get Instant Access to a FREE Sales Training

Before we go any further, grab this FREE Sales Training that teaches contractors how to close more deals with zero extra effort.

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Our Mission

Our mission is to help business owners scale profitably with proven marketing, sales training, and automation strategies. We provide the tools, coaching, and systems needed to generate high-quality leads, close more deals, and grow sustainably—without stress, guesswork, or wasted effort.

Our Vision

A world where owners can thrive with predictable sales, steady revenue, and a business that runs like a well-oiled machine.

Let's Build You a Sales Machine.
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Schedule a call with our team today and learn how we can help you achieve your business goals.